This resource is intended to support teaching of the unit 1 2016 Advertising and Marketing topic, specifically focusing on film trailers for section A and film posters for section B of the examination.
Film trailers or film posters can also be used in subsequent years as the basis of controlled assessment work. The resource covers the Media Studies framework (Texts: Genre, Narrative and Representation, Organisations, Audiences and Users) in relation to film trailers and film posters, and considers a range of case studies, both contemporary and historical.
Various interactive teaching and learning activities are included, which could be used with a whole class or completed individually. The resource is suitable both as an introduction to the topic and for use as a revision tool.